Colorado seems to be the new hotspot. Why do you think that is?
We used to be this well-kept secret. People thought that Denver was cold because there are so many ski resorts in the mountains surrounding us. But as more and more people have moved here, the secret seems to be out. Denver has over 300 sunny days a year. In fact, most of us at Erico can be found riding our bikes year-round. In particular the new hot spot in Denver is the RiNo (River North) neighborhood. We never imagined almost 20 years ago that Erico would be sitting in the middle of this cool, revitalized, industrial hub, but here we are. The dealership is surrounded by great breweries, restaurants, and beautiful street art. So not only has Colorado become a hot destination, so has Erico Motorsports!
It looks like you guys are a non-denominational, equal opportunity supporter of motorcycling.
Where does that attitude come from?
Many years ago, we were attending Denver’s gay pride parade and were so overwhelmed by the joy and freedom that everyone was feeling that day. It motivated us to sponsor a parade float the following year. We had no idea, at the time, the affect this would have on our business. Erico Motorsports became the space where people could come and have a comfortable, judgement free shopping experience. We’ve gone on to sponsor a LGBT scooter club as well as support various liberal causes in the City. Our staff and customers have grown to appreciate and emulate our commitment to everyone being able to ride regardless of their race, religion, gender or sexual orientation.
Your building looks epic, how did you score that spot?
Honestly, it was dumb luck. John knew that he needed to move his used motorcycle parts business because he had outgrown his building. We also had a very limited budget, so we went to the most rundown area of Downtown and ran smack dab into a “for sale sign” on a building that met our location and square footage needs. The first time we walked into Erico, the roof was leaking and our clothes were covered in wet, black grit. This grit was the metal soot that covered every inch of this old iron-working facility. Of course the first thing out of John’s mouth was, “we can throw some great parties here”! We feel that a big part of Erico’s vibe is our building, and we are so glad you like it!
Your shop has been involved in some racing efforts, tell us a bit about what you have coming up on the racing scene?
Erico was started because of John’s love of racing and his need to fund his racing habit. In the beginning, he was buying and selling crashed bikes in order to fund his racing addiction. Over the years, John has raced at tracks all over the US and Europe. His latest racing adventures during 2015 were with the Trans Atlantic Thruxton Cup
You guys building any bikes? If so what are you working on?
We’ve built so many custom bikes and scooters that we actually started a subsidiary of Erico Motorsports, called Erico Customs
. Photos and stories of these bikes can be found at www.ericocustoms.com
. Building customs is a true passion of our staff. The team has been known to stay after work and on their days off, creating our one-of-a-kind customs.