Roland Sands Design
Ron Mercurio, a 41-year-old former Navy SEAL turned small-business owner, sent in his entry that was selected from thousands of stories of why they should get the dream bike makeover of a lifetime. Mercurio was the winner of Bell Helmets and Roland Sands’ ‘Bell Star Treatment’ contest which gave the winner a trip to our headquarters in Los Angeles where he collaborated with us on a customization plan for his dads old FXLR. The bike is now complete and back in the hands of Ron. We would like to thank everyone who was involved to make this happen as well as congratulate Ron on his newly customized RSD bike.
Badge Kits
Customize your RSD products with the RSD badge kits. Different colors and styles allow you to tweak your RSD parts to color match or blend into the rest of your bike. Make sure to peel off the backing before you stick.

Southsiders present: Wheels & Waves - second edition from Douglas Guillot on Vimeo.

We had a great time at the second edition of the Wheels & Waves in France last week. Here's the official video!
Check our buddy Thor Drake of CC jump his dirtcycle to flat in celebration of reaching their Kickstarter goal. Nice Flash helmet!