Ron Mercurio, a 41-year-old former Navy SEAL turned small-business
owner, sent in his entry that was selected from thousands of stories of
why they should get the dream bike makeover of a lifetime. Mercurio was
the winner of Bell Helmets
and Roland Sands’ ‘Bell Star Treatment’
contest which gave the winner a trip to our
headquarters in Los Angeles where he collaborated with us on a customization plan for his dads old FXLR. The bike is now complete and back in the hands of Ron. We would like to thank everyone who was involved to make this happen as well as congratulate Ron on his newly customized RSD bike.