LC: What's the bigger picture behind this build and is there a segway into a new market?
RS: We didn't really look to deeply into it. It takes a tremendous amount of effort to develop products for a bike that changes every three to four years. Sportbikes are really tough to stay on top of and they don't build enough of them to make it make sense. I wish it was different because they are some of my favorite bikes and are close to my heart.
LC: Will you be launching any aftermarket Ducati parts?
RS: We are currently doing a collaborative line with Ducati for the new XDiavel. RSD X Ducati Performance with a bunch of crazy parts for the new bike. We designed the last batch of Ducati accessories for the Diavel and this go around they wanted our brand on it. Ducati hasn't done much cobranding on hard parts so it's an honor to do it.
LC: What' projects are next in the line?
RS: We've got another Panigale we're working on. And a Superlegerra Cafe Racer coming down the pipes. A full hand built 9T based custom. A BMW Drag bike...Maybe a Diavel Custom. It's a long list but those are a few of the fun ones.