The Bastards - Hahaha the bastards get everyone down from time to time. If I had a nickel for every time I've heard someone negatively refer to us as "that hipster bike place" I'd be retired on a fucking island somewhere sipping Mai-Tai's all day. We just laugh it off with a "Yeah that's the one" and go about our business. Some people thrive on negative comments and making other people miserable, walking talking facebook comment sections basically, they're unavoidable though. You just gotta keep doing what you're doing and block out the bullshit. There's a really great quote by Dorothy Parker, "Living well is the best revenge", I'm a firm believer in that. The bastards won't ever keep us down.
The Vibe - The vibe at devolve is very laid back and fun. Like a good porch hang with old friends over a bottle of whiskey. We built out the shop using a lot of recycled and re-purposed materials, 90 year old pine planks we dumpster snatched from the roof rebuild of our next door neighbor turned into our shelving, old book cases with a new layer of wood became bike platforms, an old spiral staircase turned into an amazing window display. The store has kind of an industrial modern/mountain getaway mixed aesthetic that lends itself well to the goods we carry which cater to all kinds of adventure seekers from skaters/surfers to moto enthusiast, camping nuts and everything in between. Probably one of my favorite descriptions of the shop came from a customer who said "It's like Steve McQueen had a drunken five-way with REI, Brookstone, Huckberry and Revzilla inside of a Hemingway styled mountain cabin.". We keep things fresh by constantly re-merchandising the store. Everything gets moved around and rotated about every month, it helps bring a lot of products to peoples attention that may have missed it the last time they wandered through the shop. We're also constantly adding and subtracting items from our inventory as we see what the bulk of our customer base is attracted to.
Surfing in NC? - You bet your ass there's surfing in NC. When most people think of NC they think Michael Jordan, barbecue and tobacco. There's a lot more going on here then a lot of folks realize though. The western half of NC is dominated by the beautiful Blue Ridge and Smokey Mountain ranges, home to some of the best moto riding roads in the country including the infamous "Tail of the Dragon". Central NC has sprawling cities and acres upon acres of farmland. And our coast? We've got the always firing Outer Banks, and this region is renowned as one of the best surfing destinations from New York to Florida. Surfers from all over the country and the world flock to the Outer Banks for the annual ESA tournament, or just after a storm swell, to paddle out to the Atlantic and enjoy some of the best waves on the east coast.