In 6 short years RSD has cemented itself as a leader in the design of motorcycles, motorcycle parts and apparel. Founded in 2005 by Roland Sands, the RSD brand continues to grow into new segments while maintaining its core beliefs. Roland’s roots in design and racing made him an unlikely standout in the world of custom motorcycles and product design.  However, this combination was the perfect catalyst for creating functional, aggressive, well rounded and aesthetically pleasing designs and custom bikes. It’s this combination that keeps RSD on the road to success today. We build what we like and we hope you like it as well.

 

 

Roland Sands was only 5 years old when Perry & Nancy Sands, founders of Performance Machine, introduced him to two wheels and a throttle. Sands took his love for speed on two wheels to the professional level for ten years. He has multiple track records in the U.S. and Europe and the 1998 AMA 250GP Championship under his belt. After 32 broken bones he decided to trade in his leathers for paper, pencil and a computer. Sands focused his efforts on the Performance Machine product line as VP of Research & Design.  Roland and his designs (motorcycles and products) have earned many awards throughout the years, including three V-Twin Wheel Design of the year, V-Twin Control Design, Chip Foose Design of Excellence Award in Sturgis, 2nd, 3rd, 4th place in Modified Harley class at the World Championship of Custom Bike Building, V-Twin Award Trendsetter of the Year, Biker Build Off Champion on the Discovery Channel, Biker Build Off Rookie of the year and 2Wheel Tuner Brappy Award for Best Appearance Enhancement product for his innovative Contrast Cut finishes.
 
Roland, Roland Sands Design and the RSD fleet of custom motorcycles have been featured in over 450 magazine articles world-wide, on over 100 magazines covers and attend most major American motorcycle rallies and events year round, as well as multiple International shows.